Children's Health Foundation - The Great Irish Bake

Raising funds for sick children is serious work, but the Great Irish Bake is all about the joy of giving. To mark the campaign’s 16th birthday in 2024, I created an inviting and high-energy visual identity that turned a nationwide fundraiser into a massive celebration. Building on this success, I adapted and refreshed the creative for 2025 to keep the momentum high while maintaining the brand's core warmth. Featuring personified treats and playful, party-themed graphics, the identity bridges the gap between a sensitive cause and a celebratory community event.