Disney - The Roses

To promote the Searchlight film The Roses, we developed a multi-channel campaign that leaned into the petty and sharp-witted domestic "war" at the heart of the story. For the digital rollout, we created an interactive slider visual that allowed users to pan across the lead characters to reveal hidden, handwritten messages of mutual disdain, effectively gamifying the couple’s rivalry. We extended this theme into the cinema experience with a custom-designed popcorn box that humorously referenced the film’s themes of territoriality and divorce, turning a standard concession item into a cheeky, shareable conversation piece.