Dublin Simon Community - Open Doors This Christmas

Awarded ICAD Bronze Bell 2025 for Branded Social Campaign 

To raise funds and awareness for the Dublin Simon Community, we created a month-long social campaign that replaced the traditional festive advent calendar with a series of real-world Dublin doorways. The campaign used these striking visuals, captured by photographer Dave Sexton, to expose the harsh contrast between holiday comfort and homelessness, effectively cutting through the seasonal noise to drive donor engagement and maintain high visibility for the charity throughout December.