IBTS - We Count on You

To drive blood donations during the month of October, we utilized a high-impact ad space on Liberty Hall to reach a massive audience in the heart of Dublin. We leaned into the Halloween season by featuring a stylized Dracula, using the character’s famous thirst for blood as a clever hook for the campaign. This cheeky approach not only broke through the visual noise of the city but also humanized the call to action, reminding the public that while vampires might want their blood, the community truly needs it to save lives.