SBCI - Summer HEULS

Leveraging the momentum of the existing campaign, we launched a seasonal, social-led pivot for the SBCI Home Energy Upgrade Loan Scheme. Recognizing that energy efficiency is often forgotten in the heat, we repositioned summer as the strategic time to prep for winter. By placing our campaign's signature character in a playful beach setting, we maintained brand recognition while delivering a timely message: get your home sorted now to stay warm later.